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Featured Intermediate Meta Ads Certificate included

Meta Ads Mastery

Plan, launch and scale profitable Facebook & Instagram campaigns

4.8 (121 reviews) 508 students 12 lessons 4h 34m Lifetime access

What you will learn

  • Set up the Meta Business Suite, pixel and Conversions API correctly
  • Build cold, warm and retargeting audiences that actually convert
  • Create ad creatives and copy tuned to Nigerian buyers
  • Structure campaigns for testing and profitable scaling
  • Read CPM, CTR, CPC, ROAS and know the decisions they drive
  • Diagnose and fix underperforming campaigns systematically

Course description

Meta Ads Mastery teaches the operating system behind profitable Facebook and Instagram advertising: offer clarity, tracking integrity, creative testing and disciplined scaling.

You will build real campaigns in a live ad account walkthrough, learn how to read the metrics that matter and how to stop wasting budget on vanity numbers.

Requirements

  • A Facebook/Instagram business account
  • A product or service to advertise (optional for practice)
  • No prior advertising experience needed

Who this course is for

  • Business owners running their own ads
  • Digital marketers and media buyers
  • Social media managers
  • E-commerce store owners

Course curriculum

5 modules · 12 lessons · 4h 34m

Full access after enrolment
How Meta advertising actually works Preview Required 18 min
Business Suite, ad account and pixel setup Preview Required 29 min
Understanding the learning phase Required 15 min
Building cold audiences that convert Required 24 min
Retargeting: website, engagement and video viewers Required 23 min
Writing offers Nigerians respond to Required 12 min
Creative testing framework Required 27 min
Static, carousel and video ad walkthroughs Required 33 min
Ad copy formulas with real examples Required 20 min
Scaling vertically and horizontally Required 25 min
Reading your dashboard: the metrics that matter Required 22 min
Diagnosing and fixing failing campaigns Required 26 min
Meta Ads Fundamentals Quiz Quiz Pass 70%
Campaign Plan Assignment

Your instructor

PT
Prince Thomas

Lead Facilitator — Business & Digital Skills

View profile

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